How well do you know Chitika?
| ||
 Resources
> Marketing and recession
|
||
At a glance - the very best of the company whose ads you're viewing... 
... and anything to watch out for
insurance, car insurance, health insurance, home insurance, life insurance, best prices, apply for, expert, insurance broker, deals, money saving
|
|
About clickspirationclickspiration is designed with the online advertising community in mind - publishers wanting to earn, and advertisers seeking marketing opportunities. What makes us different? First and foremost - we love ads! The internet is fast becoming the leading arena for engaging, exciting, truly creative advertising - which not only looks great but can help you earn besides! online affiliate schemes |
Our marketing resources are designed to help affiliate publishers make the
most of their affiliate programs and referral schemes. So as well as providing
you with a great visual directory of affiliate programs, we strive to provide
updated, informative info on a range of topics of interest to both affiliate publishers and advertisers. Check back frequently for new marketing articles, affiliate marketing tips and tricks - and, of course, new affiliate programs.
Affiliate marketing - how to cope with recessionTimes just aren't easy and look like they could well get worse. This spells trouble for everyone, but affiliate marketers are likely to particularly feel the pinch as consumers reign in their online spending. The combination of a struggling economy with changing clickthrough behavior - today's surfers are now much less likely to click ads than they were just a few years ago - is going to mark a profound fall in online income levels. In other words, affiliate marketers will need to adapt fast if they're going to survive, and this means turning to strategies that reflect market conditions far removed from the golden days of online spending. Smarget your adsSmargeting is about picking ad formats that appeal as much as possible to your audience. As all offline advertisers know, the look of a marketing message is just as important as the bare-bones offer itself. By adopting so-called psycho-blending techniques, the emphasis is on the kind of advertising vehicle your users will respond to best.
Keywords for a new economyValue, savings, reduced prices and discounts will start to gain even more importance among cash-strapped consumers. If you run CPC campaigns, you'll soon notice the wording of your ads change to reflect this - advertisers are as keen to shift their product as you are to have their ads clicked. However, if your advertising is contextual you'll probably need to additionally optimize your content. Start to employ the kind of keywords that will bring such incentivized advertising to the fore. Value-added productsIn times of economic hardship, demand for most non-essential items falls rapidly, and even the purchase of staples will be dictated by cost considerations. However, products perceived to ease financial burden will clearly gain in appeal, so consider your current referrals carefully - do they offer the kind of value many will be looking for? Sectors that will almost certainly gain in importance include home entertainment (DVD rental, games and online entertainment options), auction, barter and exchange opportunities, job offers, emergency finance, no-frills goods.
CPM and PPIUp to now, CPM (or cost per 1000 views) advertising has performed less well for many publishers than CPC (Cost Per Click) or CPA (cost Per Action) alternatives. This may start to change, and if you run a high-traffic site, it's worth at least looking into CPM options. Voxant video newsfeeds are reasonably paid and a good place to start. Pay Per Install is also likely to gain in popularity due to the entertaining nature of its content and no-cost download. WaveMedia and Yazzle offer a good range of content. Step up your marketingEveryone will be scrabbling for fewer click-economy dollars, so successful marketing is likely to prove tougher than ever. But all affiliates should look into adding extra elements to their marketing mix or even changing the focus of existing campaigns. Our affiliate marketing directory and portal is designed
to make it easy for affiliate publishers to choose reliable affiliate internet
advertising programs and referral schemes. As well as creating a great visual
directory of links to top programs, our aim is to provide plenty of key information
about affiliate programs and online marketing. So check back frequently for
new articles on marketing, affiliate program marketing techniques - and, of
course, new affiliate schemes.
Further resourcesSpecial features Can you really make
big money online? Articles Smargeting repeat
traffic Really easy ways to create your own FREE web pagesHow to get started Company profilesAbout Google - AdSense for publishers,
AdWords for advertisers ToolboxFree tools for publishers and advertisers alike; keyword analysis, SEO tools, social bookmark buttons and more
|
||
 |
||
