Time to check out Chitika?
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 Resources >Google
 
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Google AdSense / AdWords is the leading online advertising system and is available even to low-traffic sites. 
Perhaps a little too familiar - but mix with content from other ad providers.
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About clickspirationclickspiration is designed with the online advertising community in mind - publishers wanting to earn, and advertisers seeking marketing opportunities. What makes us different? First and foremost - we love ads! The internet is fast becoming the leading arena for engaging, exciting, truly creative advertising - which not only looks great but can help you earn besides! a directory and a resource clickspiration.com |
About Google AdSenseContextual advertising About Google AdSense / AdWordsMany people have enjoyed high levels of success with Google's advertising program - which for publishers is referred to as AdSense, for advertisers, AdWords. Google uses a 'contextual' system, which means that the type of ads appearing on a site or blog are closely related to its context. This is made possible by matching keywords in the site's content to the type of product the ad is offering. For example, a blog or website about a subject such as cooking would feature related ads - kitchen utensils, recipe sources, etc - rather than ads about something like bicycles or shampoo. A system like this allows for very specific targeting of ads to a potentially receptive audience, and furthermore, Google is an instantly recognizable, trusted brand that inspires confidence. This means that many people probably feel less hesitation about clicking an AdSense link than they might do with online ads in general. What are PPC and CPM?Google uses two distinct pricing methods which determine what advertisers pay and the way in which publishers earn. The first of these, PPC or 'Pay Per Click', means that advertisers are only charged when their ad is clicked. When this happens, the publisher of the site where the click took place also receives a part of this payment. The second method, CPM or 'Cost Per Thousand', is a charge made to the advertiser for 1000 views or 'impressions' of an ad. The publisher receives a percentage of the overall cost of the campaign each time the ad is shown on their site. How payments are madeIf PPC ads are shown, the publisher earns an amount whenever the ad is legitimately clicked. If CPM ads are shown, an amount is earned for each separate 'impression', or showing, of the ad. Publishers are not able to actively control which type of ad will be shown on their site, although text only ads are virtually certain to be PPC. are shown. Pros and consContextual advertising is clearly a highly efficient way to connect advertisers to a potentially receptive audience. With AdSense in particular, however, it could be argued that its huge success has begun to reveal a potential flaw in the system. These days, AdSense is so widely used that it appears on a very high number of sites and blogs. This also means that web users are likely to see the same ads over and over again, specifically because they are contextual. For example, someone with a strong interest in, say, antiquarian books, is likely to regularly visit several related sites and the advertising on each may well be almost identical. From the point of view of the publisher in particular, this could well have a negative effect on the income generated by PPC ads, because if a visitor has already clicked a specific ad on one site, they are highly unlikely to click it again on another. Advertisers, of course, are happy to have their ad clicked on any suitable site; and it's possible that the more frequently the same ad is seen by the same user, the more likely this is to happen. Yet constant exposure could also reduce any initial interest and prevent clicking. And while high visibility certainly promotes some kind of awareness, whether this ends up being favorable or not depends on many different factors. Despite this potential problem, AdSense remains the strongest advertising brand and a proven success for very many people. And for beginners to online marketing, whether publishers or advertisers, it is easy to set up, with ongoing support provided by a powerful administrative system. Ad creation, earnings, tracking and analysisBoth publishers and advertisers have access to their own administrative areas and a corresponding range of extremely powerful tools. The admin area for publishers is where the ads themselves are generated using easy to follow templates corresponding to the different types and formats; the resulting code is then cut and pasted into position on your website or blog. (See also any restrictions? > formatting below) The admin area provides an 'Overview' of the performance of all ads in terms of earnings generated, along with other data such as the number of impressions (views) and the 'CTR' (Click through Rate, or number of times an ad is actually clicked divided by the number of impressions). Advanced Report options are also available for gathering specific information: about performance during a particular period of time, for example,. Publishers also have the option to block the use of ads on their sites by specific (usually competing) companies. Any restrictions?Google is generally extremely flexible regarding sign-up to the AdSense program, although sites involving pornography, rascism or other defamatory subject matter are prohibited. A full policy is available on the website. As far as publishers are concerned, Google do not allow more than three separate text and / or image units to appear on the same page (although some of these incorporate several ads in one unit, and can also be used alongside link units or video). However, ads can be shown together with advertising from different sources, as long as this meets Google's criteria for acceptable content. Formatting Formatting options for ads are extremely straightforward, and can even be changed once the ad is 'live'. Color settings are restricted to a range of fairly neutral colors, although these can be combined in various ways to create distinctively different looking ads - as demonstrated in our layouts.
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