Time to check out Chitika?
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 Resources >Google
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Google AdSense / AdWords is the leading online advertising system and is available even to low-traffic sites. 
Perhaps a little too familiar - but mix with content from other ad providers.
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About clickspirationclickspiration is designed with the online advertising community in mind - publishers wanting to earn, and advertisers seeking marketing opportunities. What makes us different? First and foremost - we love ads! The internet is fast becoming the leading arena for engaging, exciting, truly creative advertising - which not only looks great but can help you earn besides! a directory and a resource clickspiration.com |
About Google AdWordsContextual advertising About Google AdSense / AdWordsMany people have enjoyed high levels of success with Google's advertising program - which for publishers is referred to as AdSense, for advertisers, AdWords. Google uses a 'contextual' system, which means that the type of ads appearing on a site or blog are closely related to its context. This is made possible by matching keywords in the site's content to the type of product the ad is offering. For example, a blog or website about a subject such as cooking would feature related ads - kitchen utensils, recipe sources, etc - rather than ads about something like bicycles or shampoo. A system like this allows for very specific targeting of ads to a potentially receptive audience, and furthermore, Google is an instantly recognizable, trusted brand that inspires confidence. This means that many people probably feel less hesitation about clicking an AdSense link than they might do with online ads in general. What are PPC and CPM?Google uses two distinct pricing methods which determine what advertisers pay and the way in which publishers earn. The first of these, PPC or 'Pay Per Click', means that advertisers are only charged when their ad is clicked. The second method, CPM or 'Cost Per Thousand', is a charge made to the advertiser for 1000 views or 'impressions' of an ad. With this type of campaign, the advertiser is looking to promote a service or product by ensuring that as many correctly targeted people as possible become aware of it. Buying AdWordsThe amount advertisers pay for ads depends on the keywords they wish to target. To put it very simply, someone advertising a picture framing service might choose keywords such as 'prints', 'art', 'paintings', 'framing specialist', etc, as well as very obvious options such as 'picture framing'. The more popular a keyword is, the more it costs to use. It is also possible for advertisers to show ads on specific sites or in particular positions on a page, which may also affect cost. Pros and consContextual advertising is clearly a highly efficient way to connect advertisers to a potentially receptive audience. With AdSense in particular, however, it could be argued that its huge success has begun to reveal a potential flaw in the system. These days, AdSense is so widely used that it appears on a very high number of sites and blogs. This also means that web users are likely to see the same ads over and over again, specifically because they are contextual. For example, someone with a strong interest in, say, antiquarian books, is likely to regularly visit several related sites and the advertising on each may well be almost identical. Advertisers, of course, are happy to have their ad clicked on any suitable site; and it's possible that the more frequently the same ad is seen by the same user, the more likely this is to happen. Yet constant exposure could also reduce any initial interest and prevent clicking. And while high visibility certainly promotes some kind of awareness, whether this ends up being favorable or not depends on many different factors. The CPM system, on the other hand, is all about multiple exposure in order to drive home a message, and under this system advertisers are generally happy for an ad to be seen consistently by the same user. Despite this problem, AdSense remains the strongest advertising brand and a proven success for very many people. And for beginners to online marketing, whether publishers or advertisers, it is easy to set up, with ongoing support provided by a powerful administrative system. Tracking and analysis toolsBoth publishers and advertisers have access to their own administrative areas and a corresponding range of extremely powerful tools. Advertisers create and post text ads in the admin area with the help of powerful tools for analyzing keywords and the estimated cost of their use. Budgets can then be set to regulate spending. When ads are live, performance can be reviewed on a site-by-site basis to give data regarding impression, click, cost, and conversion; this information can in turn be used to identify well-performing sites to target more aggressively, or ads requiring optimization or exclusion. Placement Performance Reports allow advertisers to specify the location of their ads. Any restrictions?Google is generally extremely flexible regarding sign-up to the AdWords program, although sites or ads involving pornography, rascism or other defamatory subject matter are prohibited. A full policy is available on the website.
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