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Bidvertiser allows you to customize your ad colors in limitless ways. Ideal for those wanting to create ads to match specific color schemes.

The ad creation interface isn't as easy to use as some, with several separate pop up windows needed to complete the process.

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About Bidvertiser

Bidvertiser is a popular online advertising company that works on an exclusively Pay Per Click (PPC) basis.

This means that every time an ad on a participating website is legitimately clicked, the advertiser pays for this outcome and a payment is also made to the site's owner, or 'publisher'.

The actual rate of payment differs widely, and is largely determined by the advertisers themselves.

All Bidvertiser advertisers have access to categorized lists of participating sites, and make payment bids to place ads on sites of their choice.

If a site receives further bids, the amount the advertiser pays for clicks taking place on it will rise. This also means the amount the publisher receives goes up in turn.

Of course, it follows that levels of payment to publishers are unlikely to be particularly high unless advertisers bid competitively to appear on their site

Nevertheless, even if a site does not immediately attract the interest of most advertisers, if featured ads perform well, other advertisers will usually take note and bid to appear for the first time. Existing advertisers may also decide to pay higher prices to continue their campaign. (Publishers can also influence this process using the tools in the Bidvertiser admin area - see Tracking and Analysis Tools, below).

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Tracking and analysis tools

Both advertisers and publishers have access to individual admin areas that include a comprehensive range of tools for measuring the performance of adverts. The admin areas also track payments - costs to the advertiser or amounts received by the publisher.

For publishers

Ads are generated in the admin area, and the resulting code then cut and pasted into position.

(See also Any Restrictions? > Formatting Ads, below)

In addition to viewing amounts earned, publishers can view all ads currently used on their pages, as well as the amounts being paid to display them. This is useful in two ways: ads can be declined if the content is considered unacceptable, or equally, if the offered rate is seen as too low.

Tip- If ads featured on your site seem to be performing well, you may want to decline lower paying advertisers in your own bid to raise the overall amounts you earn (of course, this could also lead to a drop in your earnings, so needs to be considered carefully).

For advertisers

Advertisers, likewise, have access to a range of tools to chart the success of ads they have placed on particular sites, then adjust bids or remove ads entirely if they wish.

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Payments

Bidvertiser pays publishers monthly, either by check or through PayPal. A minimum of $10 needs to be earned before cashing out can take place.

Advertisers choose to set their own cap on the amount paid for successfully clicked ads, and can also make their payments using PayPal.

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Any restrictions?

Bidvertiser are amongst the most flexible of all advertising programs, placing few restrictions on the type of sites - or indeed advertisers - allowed to join the program. (Publishers should note, however, that they have complete control over which ads appear on their sites).

There is no limit set with regard to the number of different ads that can be used in any given page, and Bidvertiser allows their advertising to be shown alongside other companies' content.

Formatting ads

From the publisher's point of view, the process of creating Bidvertiser ads is less streamlined than usual, with several different pop up windows used to generate the code. This can become slightly confusing.

However, for those requiring total flexibility in terms of color schemes or even dimensions of ads, Bidvertiser is extremely versatile. The usual pre-set templates for standard ad formats are readily available, but in addition, extensive color palettes allow a virtually infinite range of customized color schemes. Font variations such as italic and bold can also be edited (though not font faces themselves), and it is even possible to create ads to fit a custom space.

This degree of flexibility does mean, of course, that you're on your own if you decide to experiment - including the possibility that your chosen formats may not be ideal for their purpose. However, this would almost certainly be reflected in your ads' performance and, as with most other advertising programs, it's easy to edit ads automatically even after they've been made 'live' on your pages.

For advertisers, Bidvertiser provides a straightforward interface in which the content of the text ad is typed directly.

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If you'd like to access Bidvertiser's site in a new window or tab, please click here for publishers or here for advertisers.

Our affiliate marketing directory and portal is designed to make it easy for affiliate publishers to choose reliable affiliate internet advertising programs and referral schemes. As well as creating a great visual directory of links to top programs, our aim is to provide plenty of key information about affiliate programs and online marketing. So check back frequently for new articles on marketing, affiliate program marketing techniques - and, of course, new affiliate schemes.