Ad zones and selling ads

Publishers working with adBrite use various template options to create different 'ad zones' in their sites.

As with any advertising program, there's no absolute guarantee that ads will appear in all these zones as this always depends on whether advertisers choose to use your site.

However, to improve publishers' chances adBrite recommend the use of two particular ad zone formats: text ads (Pay Per Click ) and banner ads (Cost Per Impression). This is because ad content for these zones is automatically assigned to sites using targeting criteria such as keywords, geographical location, etc. In contrast, 'site specific' ads such as video can only appear on a publisher's site if an advertiser requests this.

If PPC ads are shown, the publisher earns an amount whenever the ad is legitimately clicked. The actual figure is determined by the price the advertiser has paid to run the ads.

For CPM ads, an amount is earned for each 'impression' - or each time the ad is shown. Again, payment is determined by what the advertiser pays.

As far as site specific ads are concerned, publishers are able to set their own minimum rate at which advertisers can compete to use this space, or alternatively, allow adBrite to determine a price based on advertiser demand. (See also Reserve Pricing in the Any restrictions? section)

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Any restrictions?

AdBrite is extremely flexible regarding sign-up to its program, although sites involving pornography, racism or other defamatory subject matter are prohibited.

Publishers can also choose to filter any advertising content on their sites automatically (by excluding ads for organisations such as casinos, for example) or individually via their admin area.

In addition, publishers are given the right to personally approve any request for specific advertising on their sites before it can run.

As far as use of ads within sites is concerned, adBrite allow a generous total of three zones of each advertising product per page, with the exception of BritePic and InVideo, which is unlimited. And for obvious reasons, if more than one CPM banner ad is displayed on a single page, the code for each must be different so that impressions are not falsely duplicated.

Adbrite ads can be shown together with other advertising that meets company policy, and in fact, in certain circumstances the use of other ads is even encouraged through a clever (and extremely useful) system known as Reserve Pricing.

Because adBrite are aware that publishers' ad zones will not necessarily be filled all the time, reserve pricing involves using code in your pages from another advertising program - Google's AdWords, for example - and assigning it a special label in the adBrite admin area.

If Adbrite receive a bid for a higher paying ad from their own advertisers, its content is automatically replaced with the new ad. Simple, yet very smart!

Formatting

Ad code creation is extremely straightforward, with multiple formatting options available for text ads. Color schemes can be edited directly in the template, or, for those with knowledge of CSS, color and font styles may be altered in the code to best suit your site.

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